Hi, I’m Iselle.
I work with small, independent businesses to untangle the systems behind their work - so everything feels clearer, calmer, and easier to manage.
If parts of your business feel more complicated than they should, you’re not alone.You don’t need a big agency or a complicated strategy. You need someone steady and practical to sort things out properly.That’s where I come in.
Areas of Support
Launch & Learn
Setting up a new website or online shop, migrating platforms, or adding ecommerce to an existing site. Structured properly from the start, with the tools and understanding needed to manage it day to day.
Site & Systems
Ongoing updates, fixes, and checks to make sure everything keeps working as expected. Quiet maintenance behind the scenes so issues are caught early and the day-to-day stays stable and predictable.
Design Support
Practical design support so your business branding looks clear, consistent, and intentional.Refining layouts, improving product presentation, preparing assets for print or digital use, and keeping everything visually aligned across your platforms.
Multichannel & Marketplace
Bringing platforms like Shopify, BigCommerce, Wix, Squarespace, eBay, Amazon, and Etsy into workable systems.So stock, listings, and orders stay aligned - everything working together instead of against you.
In Practice
Badlands Records
Migrated an established independent record shop from BigCommerce to Shopify. Ongoing maintenance, hero banner design, custom styling, and template edits to support day-to-day running.While working with the business, also developed internal workflows and tools to manage stock and listings more efficiently behind the scenes.
The Bird's Nest Consultancy
Created the site and supported the move from initial setup into selling both digital and physical resources online. Structured products, developed the branding, and prepared printed materials including books, brochures, flyers, and business stationery with a consistent illustrative style.
Magnum Trials Centre
Built a clear, mobile-friendly multipage Squarespace site for a motorsport venue, helping visitors quickly understand sessions, requirements, and how to attend without contacting the organiser. Curated imagery, expanded the branding through colour and layout, set up the blog, and added custom CSS refinements.
Workshops & Training
Practical sessions built around the tools and processes you already use. We work through real tasks together so things make sense in your day-to-day running, not just in theory.Each session is tailored to your setup and your questions - leaving you confident using the systems in your business rather than relying on someone else to manage them.Delivered workshops include Unlocking the Power of AI (ChatGPT) for Your Business with The Growth Hub Cheltenham.
“Your training and ChatGPT is saving me so much time and it’s become another friend to ask business advice on - all times of the day.” - K.R. ★★★★★“It was an eye-opening session highlighting the power of what ChatGPT can do to help and save time in our roles and businesses. Plenty of takeaways to start putting into practice.” T.S. ★★★★★
How We Work
Start by getting in touch and we’ll arrange a free initial call to talk things through.
What Happens Next
We’ll look at what’s feeling stuck, what’s working well, and what you’d like to change. From there, I’ll recommend a clear next step - either a defined project or flexible hourly support.No jargon. No pressure. Just practical next steps.
About Me
I began my career in design before moving into web and ecommerce, working across agencies and multichannel retail businesses. I’ve handled stock, suppliers, shipping, customer service, product listings, and the systems that hold it all together.
Now I work with small and independent founders who don’t always have the time or headspace for big-budget agencies. My focus is on clarity and organisation, so you can feel in control of your business again.
Terms & Conditions
IntroductionWelcome to Rhoam.co.uk (the "Website"). These Terms and Conditions ("Terms") govern your use of our Website. By accessing or using our Website, you agree to comply with and be bound by these Terms. If you do not agree with these Terms, please do not use the Website.Use of the Website2.1 EligibilityYou must be at least 18 years old to use this Website. By using the Website, you represent and warrant that you meet this eligibility requirement.2.2 Permitted UseYou may use the Website for personal and non-commercial purposes only. You agree to use the Website in a manner consistent with any and all applicable laws and regulations.2.3 Prohibited ActivitiesWhen using the Website, you agree not to:- Engage in any unlawful or fraudulent activity.
- Use the Website in any way that could damage, disable, overburden, or impair the Website or interfere with any other party’s use of the Website.
- Transmit or upload any viruses, malware, or other harmful code.
- Attempt to gain unauthorised access to any part of the Website, other users' accounts, or any systems or networks connected to the Website.Account Registration3.1 User AccountTo access certain features of the Website, you may be required to create an account. You agree to provide accurate, current, and complete information during the registration process and to update such information as necessary to keep it accurate and complete.3.2 Account SecurityYou are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account or any other breach of security.Intellectual Property4.1 OwnershipAll content on the Website, including but not limited to text, graphics, logos, images, and software, is the property of Rhoam or its licensors and is protected by intellectual property laws.4.2 License to UseWe grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Website for your personal, non-commercial use, subject to these Terms. You may not copy, reproduce, distribute, modify, or create derivative works of any content on the Website without our prior written consent.User Content5.1 SubmissionsIf you submit, post, or upload any content to the Website (e.g., comments, reviews, feedback), you grant us a worldwide, non-exclusive, royalty-free, perpetual, and transferable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content in any media.5.2 ResponsibilityYou are solely responsible for any content you submit to the Website. You represent and warrant that any content you submit does not infringe any third-party rights and is not defamatory, unlawful, or otherwise objectionable.Third-Party LinksThe Website may contain links to third-party websites or services that are not owned or controlled by Rhoam. We are not responsible for the content, privacy policies, or practices of any third-party websites. You acknowledge and agree that we are not liable for any damage or loss caused by your use of any third-party websites.Limitation of Liability7.1 No WarrantyThe Website is provided on an "as-is" and "as available" basis without any warranties of any kind, either express or implied. We do not guarantee that the Website will be available at all times or that it will be free from errors, viruses, or other harmful components.7.2 LimitationTo the fullest extent permitted by law, Rhoam and its affiliates, officers, directors, employees, agents, and licensors shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the Website, whether based on contract, tort, negligence, strict liability, or otherwise.IndemnificationYou agree to indemnify, defend, and hold harmless Rhoam, its affiliates, and their respective officers, directors, employees, agents, and licensors from and against any claims, liabilities, damages, losses, and expenses, including reasonable legal fees, arising out of or in any way connected with your use of the Website, your violation of these Terms, or your infringement of any third-party rights.Governing Law and JurisdictionThese Terms and any disputes arising out of or related to them shall be governed by and construed in accordance with the laws of England and Wales. Any legal action or proceeding arising out of or related to these Terms shall be brought exclusively in the courts of England and Wales.Changes to These TermsWe reserve the right to modify these Terms at any time. Any changes will be effective immediately upon posting on the Website. Your continued use of the Website after any changes have been posted constitutes your acceptance of the modified Terms.TerminationWe reserve the right to terminate or suspend your access to the Website at our sole discretion, without notice and without liability, for conduct that we believe violates these Terms or is harmful to other users of the Website, us, or third parties, or for any other reason.Contact UsIf you have any questions about these Terms, please contact us at:[email protected]Effective Date: 14/02/2026
Privacy Policy
Welcome to Rhoam.co.uk (the "Website"). Rhoam ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site.Information We CollectWe may collect information about you in a variety of ways. The information we may collect on the Website includes:Personal DataPersonal data refers to data that can identify an individual, such as:- Contact Information: Name, email address, postal address, and telephone number.
- Account Information: Username and password.
- Payment Information: If you make purchases through the Website, we may collect data necessary to process your payment, such as your payment method and credit card number.Usage DataWe may collect information about your interactions with the Website, such as:- IP Address: To identify your geographical location.
- Browser Information: Type of browser, version, and settings.
- Device Information: Device type, operating system, and unique device identifiers.
- Website Interaction: Pages visited, time spent on pages, and actions taken on the Website.Cookies and Tracking TechnologiesWe may use cookies, web beacons, and similar tracking technologies to collect data about your browsing activities on the Website.How We Use Your InformationWe use the information we collect from you for various purposes, including:- To Provide and Maintain Our Services: To ensure the proper functioning of the Website and to provide you with the services you request.
- To Improve Our Services: To understand how users interact with our Website and enhance user experience.
- To Communicate with You: To send updates, marketing communications, or customer service responses.
- To Process Transactions: To facilitate purchases and manage billing and payments.
- To Comply with Legal Obligations: To enforce our terms of service and comply with legal requirements.How We Share Your InformationWe do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. However, we may share your information with:- Service Providers: Third-party vendors who assist us in operating the Website, conducting our business, or providing services to you.
- Legal Obligations: We may disclose your information if required by law, such as in response to a subpoena, or if we believe such action is necessary to comply with legal obligations.
- Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred to the new owners.Your Rights and ChoicesYou have certain rights regarding your personal data, including:- Access: You can request access to the personal data we hold about you.
- Correction: You can request that we correct any inaccuracies in your personal data.
- Deletion: You can request that we delete your personal data under certain conditions.
- Opt-Out: You can opt out of receiving marketing communications by following the unsubscribe instructions in those communications.Data SecurityWe use reasonable administrative, technical, and physical security measures to protect your personal data. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.Third-Party LinksThe Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.Children's PrivacyOur Website is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal data from a child under 13, we will delete that information as quickly as possible.Changes to This Privacy PolicyWe may update this Privacy Policy from time to time. We will notify you of any changes by posting the updated policy on this page and updating the "Effective Date" below. We encourage you to review this Privacy Policy periodically.Contact UsIf you have any questions about this Privacy Policy, please contact us at:[email protected]Effective Date: 14/02/2026