Is Your Website Easy to Use? Here’s How to Tell (and Fix It)

When someone lands on your website, they’re asking one simple question: 👉 “What do I do next?”

If that isn’t clear straight away, they’ll likely leave - and that means missed sales, bookings, or enquiries. The good news? You don’t need a full redesign to improve things. Often, it’s the small, thoughtful tweaks that make the biggest impact.

🛠 Quick Wins to Help Visitors Take Action

Whether you sell products, offer services, or a bit of both, these tips can help make your site easier to navigate - and more effective.

1. Simplify Your Navigation

People should be able to find what they’re looking for in one or two clicks. Use clear menu labels, group things logically, and remove distractions. Think of your navigation as a map - if it’s confusing, people won’t stick around to figure it out.

2. Clarify Your Calls to Action (CTAs)

Visitors need to know what you want them to do - and they shouldn’t have to guess. Make your buttons and prompts clear and action-oriented: “Buy Now,” “Book a Free Chat,” or “See Pricing.” Avoid vague phrases like “Learn More” unless it truly adds clarity.

3. Optimise for Mobile

Over 65% of all web traffic comes from mobile phones.

(Source: Exploding Topics)

That means your site needs to look great and function smoothly on smaller screens - no awkward zooming, tapping or endless scrolling. Test your site on a real phone regularly, not just a desktop preview.

4. Speed Things Up

Slow sites lose sales. People expect pages to load in under 3 seconds. You can test your current speed for free using Google PageSpeed Insights.

It will also give you suggestions to improve things - like optimising images, reducing scripts, or using faster hosting.

5. Say Less, More Clearly

Cut the waffle. Make your message obvious. Visitors should be able to scan your page and instantly know what you do, who it’s for, and how to take the next step. Use headings, bullet points, short paragraphs, and plain language to guide them through.

💡 Tiny Tip: Don’t Skip Your Alt Text

If you’re using images - especially product photos or portfolio work - don’t forget your alt text. This short description not only improves accessibility for visually impaired users but also helps search engines understand what your images show, improving your SEO.

More on that topic here: WebAim Alt Text

💬 Want a Second Opinion?

Sometimes you just need a fresh set of eyes. If you’re not sure what’s working - or what’s getting in the way - I offer 1:1 Power Hour sessions where we walk through your site together.

No jargon. No pressure. Just practical ideas you can action straight away.

👉 Book a Power Hour with me

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