How to Choose the Right E-Commerce Platform for Your Small Business

So, let’s jump right in! Here’s my quick start-up guide to help you choose the right e-commerce platform and get you on the right track. With so many options out there - like Shopify, Wix, Squarespace, and BigCommerce - it’s easy to feel a bit lost. But don’t worry - I’ve got you covered with some key things to consider!

1. Think About Your Business Needs

First up, consider what your business really needs. Are you selling physical products, digital downloads, or a mix of both? A platform like Shopify can handle both with ease, while Squarespace is great for a more streamlined product range. Understanding your needs will help you pick a platform that fits your goals without unnecessary bells and whistles. Do you have a physical store that will need an Electronic Point of Sale (EPOS) system integrated?

2. Ease of Use Matters

If you’re not too tech-savvy, look for something simple and straightforward. Many platforms, like Wix, offer drag-and-drop builders, so you don’t have to be a coding whizz to get a professional-looking site up and running. Most even offer free trials, so you can have a play around before committing.

3. Check Payment Options and Fees

You’ll want a smooth checkout experience, so look at which payment options are supported - whether it’s card payments, Worldpay, Stripe, ApplePay, PayPal, or Google Pay. Platforms like WooCommerce (perfect if you’re using WordPress), Magento, and Big Cartel offer a variety of payment gateways with minimal transaction fees, which can make a big difference in the long run.

WooCommerce is widely favoured for its flexibility with payment gateways, Magento is robust for larger businesses needing extensive payment options, and Big Cartel is known for serving smaller businesses with straightforward fee structures. These options give a nice range for various business sizes and needs.

4. Customisation, Scalability, and Apps

Look for a platform that can grow with your business. You might only need the basics now, but as you grow, you might want to add more products or features, such as widgets or apps. Shopify and BigCommerce both have app stores packed with tools for everything from email marketing to inventory management, helping you expand your site as needed without having to switch platforms.

5. Strong Integration Options

Consider how well the platform works with other tools you use, like Mailchimp, QuickBooks, or marketplace connections like Amazon and eBay. Platforms like WooCommerce and Shopify offer plenty of integrations, which can streamline your workflow and save time by automating tasks. For example, Royal Mail Click & Drop and various courier services allow you to manage your shipping efficiently, making it easier to handle orders from multiple channels all in one place.

6. SEO and Marketing Tools

A platform with good SEO tools can help your site get found on Google. Shopify, for instance, has built-in SEO features that guide you through optimising your site, while Wix and Squarespace offer user-friendly interfaces that make it easy to integrate social media and set up email marketing campaigns. These platforms often will point you in the right direction, ensuring you have the resources to keep customers engaged and boost your online visibility.

7. Customer Support and Resources

Last but not least, look for reliable support. Even the best platforms can have hiccups, so knowing help is on hand when you need it can be a lifesaver. Many platforms, including Shopify and Wix, offer 24/7 support and tutorials, which can be really useful as you get going.

In Summary

Finding the right e-commerce platform might feel daunting, but with these tips, you’re well on your way to making the right choice. There’s a platform out there that’s just right for you and your business goals.

If you’re new to Rhoam and wondering who’s behind the advice, check out Welcome to Rhoam: Your Partner in E-Commerce Success to learn about my journey in helping businesses like yours find success online. And if you’re still not sure where to start, I’m here to help! Let’s find the perfect platform for your small business together.