Welcome to Rhoam: Your Partner in E-Commerce Success
- Iselle Maddocks

- Nov 29, 2024
- 2 min read
Hi, I’m Iselle, founder of Rhoam. My journey into e-commerce started with my own online shop, and I’ve since grown into a consultant who thrives on problem-solving and collaborating with diverse clients. I bring a unique blend of experience in selling products online, working with numerous platforms, and integrating systems. But above all, I love sharing knowledge and empowering others - there’s no gatekeeping here at Rhoam.
A Bit About My Background
My e-commerce journey has been anything but linear, and that’s just how I like it. I began by selling my own products online, and as I encountered challenges, I dove into finding solutions. I explored WordPress to build custom websites, spent time working in graphic design, and discovered a passion for making everything work together seamlessly. Over the years, I’ve managed vast product inventories across multiple platforms, becoming an integral part of getting systems and integrations up and running. I’ve studied at the University of Gloucestershire and Birmingham City University, and developed hands-on skills in Adobe software, code languages, and - one of my favourites - Microsoft Excel.
Collaborating for Success
I thrive on working with clients from different industries and backgrounds, finding unique solutions to each new challenge they face. Whether it’s streamlining operations, building a user-friendly website, or automating repetitive tasks, I’m here to ensure your e-commerce setup is as efficient and effective as possible. But what really excites me is the opportunity to share what I know, helping you feel confident and in control of your own systems. My approach is all about collaboration; we work together, learn together, and celebrate your success together.
Exploring AI and Technology Together
It’s 2024 as I’m writing this, and there’s no question that AI is becoming essential for businesses of all sizes. I’m passionate about helping clients understand how these powerful tools can benefit them—whether that’s through automating tasks, enhancing customer experiences, or making data-driven decisions. At Rhoam, I make it a priority to break down complex concepts, so you can see exactly how AI fits into your business. I’m constantly learning and experimenting, and I’m excited to bring those discoveries to you, showing you practical ways to stay ahead in an ever-evolving digital landscape.
Let’s Connect
Rhoam isn’t just a consultancy; it’s a space where we can explore, collaborate, and learn together. Whether you’re just getting started in e-commerce or you’re looking to optimise your current setup, I’d love to hear from you. Let’s create something great, together.




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